Interior design with prices per square meter to open market for new customers.
The idea behind planen pro qm was the de-elitarisation of interior design and consequently the opening up of new
target groups – especially DIY customers (DIY stores, Ikea etc.)
Classic interior design services were translated into simple service modules that are usually charged by square
meter. This allows everyone to quickly recognize what service they need and what it costs. Complicated elements
(such as fee regulations, construction sums, etc.) have been excluded.
Most customers have booked by room e.g. children’s room, bedrooms, kitchen, etc.
Hundreds of clients have used the service since 2003.
Learnings:
Translating a service (in this case interior design for end consumers) into offers (product development/services) for
industry, trade and media. During my time as Managing Director, I have advised DIY stores, various print magazines/TV
and radio shows, manufacturers of DIY products and furniture, as well as service providers (craftsman services), etc.
Position: Co-Founder, managing director
(marketing, sales, operation)
Employees: up to 15
Period: since 2003 – (2017)
Place: Berlin and Germany
Web: planen-pro-qm.de
